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Jim Heid, President & Founder

jim heid photoJim Heid is a sustainable development advisor, land planner and developer, whose focus is the creation of developments that provide a positive contribution to their environment, region, and residents.  In 2000, he founded UrbanGreen to advise established development companies, governments and legacy NGO’s that seek better development models. With over thirty years experience in the design and development of new community, urban infill, and resort developments, Jim is known to effectively resolve the complex layers of community design and real estate development using a variety of proven tools and best practices.  He is motivated by the need to deliver high quality developments to a broader market – in an increasingly complex world of entitlements and financing – without compromising environmental, economic or placemaking objectives. 

Consistent with his belief that sustainable solutions can only emerge from individuals who ‘speak multiple languages’, Jim is trained as a landscape architect (University of Idaho), who then received a Masters in Real Estate Development from MIT’s Center for Real Estate (Massachusetts Institute of Technology) as a way to more fully integrate the practice of land design with real world implementation strategies. He is a CLARB Registered Landscape Architect and continues to gain development expertise through a sister firm  Pathway Real Estate Partners.

Jim brings rigor to the rapidly changing discussion of urban sustainability through a dedication to research and practical hands-on experience. Over the past decade he has pioneered many of the Urban Land Institute’s evolving contributions to sustainable land development, climate change and responsible property investing.  For ULI he serves on the Climate, Land Use, and Energy (CLUE) Committee. He is a regularly featured speaker at national conferences and symposia and the primary instructor for ULI’s Sustainable Communities Development Workshops. He is also a member of the USGBC and CNU, and served as a corresponding member of the LEED-ND drafting committee. He is nationally recognized as an articulate advocate for responsible land development.

Prior to founding UrbanGreen, Jim worked as an urban designer/ land planner and real estate strategy advisor with two of the country’s leading firms, Design Workshop (1987-1993) and EDAW (1994-2000), where he served as Director of Development, Managing Principal for their San Francisco and Hong Kong Offices, and ultimately COO.


P: 415-218-6709 | F: 707-395-0792 |
P.O. Box 29627, San Francisco CA 94129 | 511 Johnson Street, Healdsburg, CA 95448
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