| Jim Heid President
and Founder |
UrbanGreen |
 Jim
Heid is a real estate developer, advisor and author whose focus
is the creation of new communities that provide a positive contribution
to their environment, region, and residents. In 2000, he founded
UrbanGreen to act as development partner and
advisor to legacy landowners, institutions, and land development
companies that embrace principles of sustainability. With over
twenty years experience in the design and development of new
community, urban infill, and resort developments, Jim is known
to effectively resolve the complex layers of community design
and development using a variety of proven tools and best practices.
He is motivated by the need to deliver high quality developments
to a broader market – in an increasingly complex world
of entitlements and financing – without compromising environmental,
economic or placemaking objectives.
Prior to founding UrbanGreen, Jim worked as a land planner and
advisor with two of the country’s leading firms, Design
Workshop (1987-1993) and EDAW (1994-2000), where he also served
as COO and Senior Vice President. As a lead consultant on large
land developments and award-winning projects around the world,
Jim honed his expertise in process management and his capacity
to distill complex design ideas into concepts that can be easily
understood, approved and executed. In 1994, he earned a Masters
Degree of Science in Real Estate Development at MIT as a way
to more fully integrate the practice of design and development
finance. The range of his experience gives him the unique ability
to effectively deal with a multitude of issues – from
30,000 to 3 feet – and deliver a pragmatic, market-driven
approach to innovative design solutions.
Jim brings rigor to the evolving real estate profession balancing
a dedication to on-going research and writing with practical
hands-on experience. He is a member of the U.S. Green Building
Council and corresponding member of the LEED-ND Drafting Committee;
a member of the Congress for New Urbanism; member of the American
Society of Landscape Architects and a CLARB registered Landscape
Architect. For the Urban Land Institute he serves on the Policy
and Practice Committee and the Recreation Development Council
and is a regularly featured speaker at national conferences
and symposia. He is nationally recognized as an articulate advocate
for responsible land development and what he terms, ‘common
sense sustainability’.
His company, UrbanGreen, is setting new standards and practices
in real estate, providing a much needed interface between community,
finance, environment and design.
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